NEW POSTERS CAN RESPOND TO TOUCH WITH SOUND

POSTERS that respond to touch by playing sounds could be the next big thing in outdoor advertising.

English company Novalia has developed the technology, which works much like a smartphone touch screen, but on paper.
CEO Kate Stone and her team currently make the posters one-by-one, but have launched a Kickstarter campaign to push out bulk manufacture of the product.
The posters have two versions: One that connects to an iPhone or iPod and plays the sounds through your device when you touch the paper; and another that is itself a big speaker.
Dr Stone told Cambridge News that, for now, it was a poster project, but there would be many more applications for the technology.

"Packaging, greetings cards manufacturers, point-of-sale, bus shelter advertising, books, newspapers - yes, you can touch a story in a newspaper and if you've got your smartphone with our app anywhere on your person it can automatically pick up the recording of the actual press conference," she said.
The campaign runs until August 29, and is about $6000 towards its $67,000 goal.

extracted from:New.com.au